WHITE RABBIT
The White Rabbit capsule collection is an exercise in appropriation. Originally appearing as a red Mickey Mouse and called ABC Mickey Mouse Sweets in Shanghai, it was changed to the more realistic art deco design during the revolution. The calculated symbolism of the state sponsored rebranding signaled the rejection of western ideals and iconography. But a new logo was developed with the western animation aesthetic to increase consumption in the global marketplace. A continuation of Something by Someone’s abstracted packaging exploration, which inspired the initial concept, this capsule represents the best of both worlds.
